American rapper Snoop Dogg has partnered with Tanqueray Gin, helping launch its Tanqueray Gin and Juice campaign, following the success of his 1993 hit Gin and Juice.

Snopp Dogg will help the brand in creating signature cocktail recipes and commented 'When I wrote Gin and Juice it was about good feelings and real experiences; it just naturally became a global anthem. Tanqueray's creative approach to representing Gin and Juice as the drink I'm known for is authentic and it's always been what we enjoy, so I whipped up a cool cocktail which I call the Laid Back which y'all gotta try out'.